The Reason Behind the Brand

My name is Kwame Yeboah, and I started Everybody’s Going to Heaven™ with my fiancée, Ama Addo.

Honestly, this brand didn’t come from me just trying to start a clothing line. I truly believe it came from the Holy Spirit.

I had this vision of young people coming to Jesus—not because someone forced them, not because they grew up in church, but because they realized something simple… they actually can. They can know Him. They can come to Him. They’re not disqualified.

And that’s when the name came to me:

Everybody’s Going to Heaven.

Because the truth is, a lot of people don’t know God—not because they don’t want to, but because they don’t know that they can.

In our generation, people follow what they see. Gen Z is drawn to streamers, influencers, celebrities—because that’s what’s in front of them. That’s what they understand. But if Christ isn’t made visible, how are people supposed to know Him?

That’s really the heart behind this brand.

I want to make Jesus known.

I want people to see Him, ask questions about Him, and realize that God loves them, wants them, and is calling them.

And not only that—but that He’s willing to separate us from sin, from the world, from the things that are keeping us from Him… if we would just come.

One thing God showed me is that even from the beginning, everything He’s done has been out of love.

When Adam and Eve sinned, God sent them out of the Garden. A lot of people see that as punishment—but it was actually mercy.

In Genesis 3:22–24, it explains that God removed them so they wouldn’t eat from the tree of life and live forever in a fallen state. He was protecting them from eternal separation.

That really changed how I see God.

He’s not trying to keep people away—He’s trying to save us.

And now through Jesus, the door is open again.

That’s what this brand represents.

It’s not just clothing. It’s a message. It’s a conversation starter. It’s something that can make someone stop and ask, “What does that mean?”—and that question could change their life.

Beyond the clothes, our goal is impact.

We want to fund evangelistic outreaches around the world—especially campaigns like the Healing Jesus Campaign through Dag Heward-Mills’ ministry—so more people can encounter Jesus in a real way.

At the end of the day, I really believe this:

Heaven isn’t just for a select few.

It’s for anyone who comes to Christ.

And if this brand can help even one person realize that… then it’s doing exactly what it was created to do.

Thank you for being part of it.

Follow us on Instagram. 

@everybodysgoingtoheaven.store